Hi, I'm Roya!

I design digital experiences that make people feel like,
“Oh thank goodness — this is easy.” 😄

I’m a Product Designer with 6+ years of experience across public sector, nonprofit, and enterprise teams. I blend UX craft, visual design, and service design to turn messy, ambiguous problems into clear, intuitive journeys.

I’m especially drawn to complexity — legacy systems, unclear requirements, competing stakeholder needs — and transforming them into experiences that feel calm, thoughtful, and human.

What I'm Working On Now

I’m currently redesigning a luxury Shopify e-commerce experience (pre-launch), using AI-assisted workflows like Gemini, Midjourney, and Figma Make to move faster from idea → direction → prototype.

I also build motion-forward prototypes with JavaScript and GSAP to test micro-interactions and bring interfaces to life. I believe movement, when used intentionally, creates clarity — not just flair.

What I'm Known For

Strong information architecture + “make it make sense” energy
Accessibility-first design (AODA / WCAG)
Clear stakeholder storytelling and calm collaboration
High-fidelity prototypes that help teams align quickly and ship confidently

How I Think About Design

Good design reduces cognitive load.
Great design builds trust.

I care deeply about accessibility, clarity, and emotional ease — because when something works the way you expect it to, it feels respectful.

And that feeling matters.

Good design reduces cognitive load.
Great design builds trust.

I care deeply about accessibility, clarity, and emotional ease — because when something works the way you expect it to, it feels respectful.

And that feeling matters.

© ROYA ADELI 2026