TELOS

Ideated & prototyped the engagement concept behind AI corporate coaching app

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CHALLENGE

KEY TAKEAWAYS

Executives lacked the ability to supplement their professional coaching sessions with assigned tasks to keep them on the right track with their career goals.

OBJECTIVE

Develop a self-coaching mobile app that continues engagement with the brand, helps visualize growth, and lessens the hurdle of tedious tasks like goal-setting & journaling.

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Adopted conversational journaling using AI concept which was my primary recommendation for this mobile app.

Proofed concept through leading research groups & user testing. 


Currently in beta testing with launch plans coming soon.


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Strategic Direction

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Prototyping

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Concept Testing

The two leading concepts for the journaling feature were gamification and conversational using AI. I was responsible for the conversational ideation and spearheading this concept which was ultimately chosen by the CEO and implemented for beta testing.

Developed sketches and wireframes for a user-friendly environment for three key desired features, namely, visualizing growth, a compass to showcase commitment, and an interface for journaling and self-reflection.

Conducted user interviews and performed in-depth A/B testing across all features, evaluating feedback and user satisfaction to inform final recommendations. 

CLIENT

Telos

DATE

2023

TOOLS

Figma

© ROYA ADELI 2024

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